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Service Page Template + Copy Prompts

Fill-in-the-blank template for service pages that convert browsers into buyers. Interactive copy generator included.

12 min read
Template
Prompts

The Service Page Formula

Every high-performing service page does five jobs—in this order: Say what it is and who it's for, make the value obvious, lower friction, show credibility, and give one clear next step.

Interactive Copy Generator

Fill in your details and generate conversion-optimized copy

Your Service Details

Generated Copy

Fill in your service details and click "Generate Copy" to see your optimized service page content.

The 10-Section Template

Click each section to see the template and examples

Copy Prompts for Client Discovery

Use these questions to extract the right information

H For the Hero

Q: In one sentence, what outcome do customers buy from you?
Q: Who is the ideal customer (industry, size, location)?
Q: What are 1–2 credible trust badges you can show above the fold?

B For Benefits

Q: For each feature, answer: "So what?" → translate into a benefit.
Q: What's the most misunderstood part of your service?
Q: Minimum viable price you're comfortable publishing?

P For Process

Q: What are the 3–5 steps from first touch to done?
Q: Where do projects usually stall? What do you do to keep momentum?
Q: What's your typical timeline and communication cadence?

R For Proof

Q: Paste 5 of your shortest, punchiest reviews.
Q: Any recognizable logos (even local)?
Q: Pick one past project: what metric improved? How fast?

Ready to Build Converting Service Pages?

Use this template and copy generator to create service pages that actually turn browsers into buyers.

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