Resource Library
Evergreen tutorials, checklists, and strategy guides to help you succeed
Browse by Collection
Website Strategy
Essential pages, wireframes, and conversion optimization strategies
Content & Copy
Writing templates, service pages, FAQs, and testimonial strategies
Local SEO
Google Business Profile, citations, reviews, and local optimization
Analytics & Tracking
GA4 essentials, tracking setup, and UTM campaign management
Brand & Photos
Photo guidelines, brand consistency, fonts, and visual identity
Performance & Accessibility
Speed optimization, accessibility basics, and technical best practices
All Guides
What pages your small business site actually needs
Essential pages that convert visitors into customers, plus what you can skip
Homepage wireframe that converts (with examples)
Step-by-step wireframe template with real examples and conversion tips
Good/Better/Best pricing pages: how to present options
Psychology-backed pricing strategies that guide customers to your preferred option
Service page template + copy prompts
Fill-in-the-blank template for service pages that convert browsers into buyers
How to write FAQs that reduce support emails
Strategic FAQ writing that answers real questions and saves you time
Testimonials that build trust (and how to ask for them)
Email templates and strategies to collect powerful testimonials that convert
Google Business Profile: setup & optimization checklist
Complete checklist to optimize your Google Business Profile for maximum visibility
Local citations: what they are and how we handle them
Understanding local citations and our systematic approach to building them
Reviews: simple request templates that get replies
Proven email and text templates to request reviews without being pushy
GA4 essentials for owners (what to look at monthly)
Key metrics every business owner should track in Google Analytics 4
What we track on your site: calls, forms, bookings
Behind-the-scenes look at our tracking setup and what data we collect
UTM links: how to tag your campaigns
Track your marketing campaigns with proper UTM parameter setup
Before/after photo guidelines (resolution, angles, file names)
Technical specs and best practices for photos that showcase your work
Picking fonts & colors that fit your brand
Brand consistency guide for fonts, colors, and visual identity elements
Faster pages = more leads: our speed checklist
Technical optimizations we implement to make your site lightning fast
Accessibility basics any business can follow
Simple accessibility improvements that help everyone use your website
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