UTM Links: How to Tag Your Campaigns
Track your marketing campaigns with clean, consistent UTM parameters. Interactive builder and best practices included.
What Are UTMs?
UTMs are tiny labels you add to links (like ?utm_source=instagram...) so Analytics can tell you where a visitor came from and which campaign generated the lead. Do this once, do it consistently, and your reports become instantly useful.
Interactive UTM Builder
Build your campaign links in real-time
Campaign Details
Generated URL
URL Breakdown:
For print materials, add utm_medium=offline and generate a QR code for easy tracking!
The 5 UTM Fields
Use these exactly for consistent tracking
| Field | Required? | What to Put | Examples |
|---|---|---|---|
utm_source | Required | The platform/site sending traffic | instagram facebook newsletter youtube |
utm_medium | Required | The channel type (use a fixed set) | paid_social social email cpc |
utm_campaign | Required | The initiative or offer | spring-launch free-consult july-promo |
utm_content | Optional | The creative/placement | story-1 carousel-a cta-button |
utm_term | Search Only | Keyword/ad group (if not auto-tagged) | dent-repair collision-shop |
Naming Rules
Real Examples
See UTMs in action across different platforms
Instagram Story Link
Promoting a free consultation offer
https://verdyl.com/contact?utm_source=instagram&utm_medium=social&utm_campaign=free-consult&utm_content=story-link Facebook Paid Ad
Carousel ad for July promotion
https://verdyl.com/services?utm_source=facebook&utm_medium=paid_social&utm_campaign=july-promo&utm_content=carousel-a Email Newsletter CTA
Link to GA4 guide in August newsletter
https://verdyl.com/guides/ga4?utm_source=newsletter&utm_medium=email&utm_campaign=august-issue&utm_content=cta-button Need Help with Your First Campaign?
Send us your link or offer and we'll reply with a ready-to-use UTM version.