What Pages Your Small Business Site Actually Needs
Essential pages that convert visitors into customers, plus what you can skip. Interactive wireframes and launch checklist included.
The Golden Rule
Good sites do three things fast: explain what you do, prove you're good at it, and give an easy next step. The structure below hits all three without bloat.
Page Priority Matrix
Click to explore each page type
7 Core Pages (Launch with these)
Home
CriticalFirst impression + fast path to contact
Services
CriticalShow everything you offer at a glance
Service Detail
CriticalConvert intent into action
Pricing
CriticalReduce friction and set expectations
Proof
CriticalPortfolio, case studies, reviews
Contact
CriticalMake reaching you effortless
About
CriticalBuild trust in 60 seconds
+ Supporting Pages
Locations/Areas
Local SEO boost
FAQ
Save back-and-forth
Guides/Blog
Pre-sale education
Policies
Reduce buyer risk
Legal
Privacy, terms
Interactive Wireframes
Copy these proven layouts for your pages
Must-Have Blocks:
Avoid:
Launch-Ready Checklist
Track your progress and ensure nothing is missed
Core Pages
Essential Features
Congratulations!
Your website is ready to launch and start converting visitors into customers.
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